Video Resolution Guide (1080p vs 720p)

The Diminishing Returns of Pixels

We are obsessed with "Higher is Better," but in video delivery, that isn't always true.

720p: The Unsung Hero

On a 6-inch phone screen (where 80% of content is consumed), the difference between a high-bitrate 720p video and a 1080p video is negligible. However, the file size difference is massive (often 50% less).

When to Use What?

• 4K: Only for TV display or cinematic YouTube channels.
• 1080p: The standard for desktop viewing and clear tutorials.
• 720p: Perfect for Twitter, WhatsApp, rapid social scrolling, and embedded website backgrounds.

VideoLite allows you to easily downscale resolution while maintaining the sharpness of the image.